00. i_am_starting_this_again
Seven years.
Thousands of emails written.
Hundreds of thousands, maybe even millions, sent.
In the last year, I’ve let it all slide.
365 days - 0 emails.
I have reasons.
Excuses.
Well rehearsed lies!
However I justify it, the fact remains, this last year I’ve published less than ever. It’s time to put an end to that.
I am starting again.
Back to 00.
But, I’m going to learn from my mistakes.
Timing.
Frequency.
Consistency.
Length.
Format.
Style.
I’m not going to make these promises.
I’ve proven I can’t keep them.
But, I will make this one.
When an email from me does arrive, it will be valuable, interesting and worth your time.
And if I can't keep that promise, you can unsubscribe. That is only fair.
I’m writing this. 01 now.
It’s about speed.
And just like dinner, “it will be ready when it’s ready”.
iain.
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this. is an extract from 'make your Mark' a collection of 100 lessons learned from 5 years of building creative businesses.
short, simple and valuable.signed and numbered.if you are doing the brave work of building something for yourself, this edition is for you.
this. is my little corner of the internet, where I write about building best-in-class businesses, in order to guide you to build your own!
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