You're looking at my take on Apple's "Behind the Mac" campaign.

The format was simple_ person at work, their location, their craft.

"Made in Lewisham"
"Made in Loch Ness"
"Made in Cardigan"

No nonsense.

Just the work and where it happened (and a MacBook, obviously!).

Sound on for full effect.

I love it because it's an aspirational target for my business and the businesses I work with. And I love it because it perfectly captures the kind of people I work for.

Real people _ small, but remarkable, operations.

Makers, creators, designers, operators_

If we're being honest, most businesses don't work.

If this sounds familiar_

_you're working longer hours and making roughly the same money. Everything falls on you and you keep switching priorities. And quietly, late at night, you wonder if you're actually cut out for this_

_then the truth is you're running a business that doesn't work.

A business that works delivers three things_

Lifestyle - You get time back. The business serves your life, not the other way around.

‍Pride - Your clients get remarkable value. They tell people about you. You're proud of what you built.

‍Profit - You get rewarded fairly for the work you do. High margins. Money in the bank. Breathing room.

That's a business that works.

And now you get to work less, make more, whilst systems handle what used to fall on you. You stop switching priorities because you know what matters.

And quietly, late at night, you sleep well knowing you've built something that will still work in the morning.

Here's what I've learned after helping hundreds of businesses_

Everyone's looking for something else to accelerate them.

The next tactic.
The missing framework.
The thing that'll finally make it work.

But you already have everything you need.
You just don't know you do.

So I pop into your business, point at this, this, and this_ things you can't see or don't value. Then I glue them together, optimise them, leaving the rest behind because it's dilutive and not relevant.

And off you go.

A business that works.

Maybe I can do that for you too?